War of the Worlds Coursework Essay Example

War of the Worlds Coursework Essay How did the changes in the narrator reflect the writers concerns for humanities future?The narrator at the beginning of the book was a happy, well fed and servant supported man. The attack of the Martians changes the narrators life enormously. The changes of the narrator show the struggles of a man trying to avoid being exterminated by the Martians. The writer purposely leaves the man unnamed as he represents the struggle of mankind during the invasion of the Martians to create the feeling of empathy. Each change in the narrator shows how the writer has concerns for humanities future in the world. I will describe all the main changes in the main changes in the narrator and explain how this reflects the writers concerns for humanity with quotes relating certain changes in the narrator.The first change of the narrator is significant. It is one of the biggest changes in the narrator which shapes the rest of the time in which he avoids being exterminated. The narrator was a man that was content with his present circumstances and change was not necessary but after the invasion, it seemed difficult not to. He went from this to a situation where he was struggling for survival. This is a lot for a man to handle. His world of being content and living was destroyed due to the invasion of the Martians; he had to abandon his home and quickly became separated from his wife to fight for his life...But a panic terror not only of the Martians, but of the dusk and stillness all about me. Such an extraordinary affect in unmanning me it had that I ran weeping silently as a child might do. Once I had turned, I did not dare look back.This quote tells us that it his surroundings made him become distressed and upset, the reign of the Martians had begun, it is described as though they had brought an aura of terror to the atmosphere of the Earth, consequently, making mankind become pests to this brutal suppression. The narrator says that he weeps silently which is something of what a c hild might do. This is a unlike a middle aged man, this shows that the narrator has changed and the invasion has affected him emphatically. The writer shows that he is concerned for humanities future by trying to put across to the reader that humans will struggle to a massive extent to stay alive if an invasion occurs, not just literally by a machine or an alien species but by disease or plague.The narrator believed that humans were almighty and seemed very powerful. After the invasion, the narrator had then realised that they are a delicate and inferior species when compared to the likes of the Martians which are a much more advanced intelligence. This is a change in the narrator in his way of thinking. This shows that the writer has concerns for humanity because he worries for mankind at how easily they can be overpowered by such brutal forces.At times of woe and suffering, humans need to work together as one to fight evil. Before the invasion, humans treated one another with disr espect and ungraciousness. This was realised by the narrator after the invasion when the attack was in progress. Humanity needed to change for the better and work as a group to avoid becoming extinct. This also shows that the writer is concerned for humanities future because humans may treat each other even worse in years to come and that he is using the narrator to portray this anxiety. Humans will compete for survival to see who the fittest folk are; hence, there will be competition and conflict amongst humans resulting in humans treating each other even worse.Law and order are the rules and regulations which make the world just and equal. If these rules and regulations are removed, Earth will become chaos and all hell will break loose. The law and order before the invasion was sufficient for human existence with no extreme elements. This is why after the invasion, law and order had disappeared. This change is important as it can be noticed by the reader and most definitely by the narrator. This relates to the narrator because he was a good and honest man that would never foresee himself committing an act of murder but under the circumstances where his own life was at risk and where law and order had disappeared; murder suddenly became a way of survival. So there are two changes to be considered in the narrator at this point, the first is that he had realised that law and order had vanished and the second change is that the narrator had gone from an agreeable, respectable and righteous man to a criminal and a man of disgrace with blood on his hands. The writer has concerns for humanity because law and order will not stop a mass invasion as it all disappears due to insane human behaviour. The writer is trying to imply that human behaviour will become barbaric at times like this. Also, the narrator kills the curate making the reader think that the invasion has completely changes the narrator, the writer may be trying to imply that all men will at some point be come disconcerting of others and will kill if put under serious pressure in certain circumstances.The thinking of mankind is that the power that they hold was immense and that humans could conquer all. The writer is almost blatantly trying to make the reader realise that humans are not as powerful as they think because when an invasion occurs of some sort, they become helpless, science and technology is dematerialized and the only force left is nature. Human capabilities are overpowered without hesitation by the Martians and many are killed very quickly. There are forces in this world that scientists may still have not have discovered which may cease to be the conservation of the Earth. This is a very important change as it saves the world from becoming annihilated by the Martians; the narrator is changed by this because this certain force of nature has saved him from extermination. The writer has concerns for humanities future because he believes that humans think that they are muc h too powerful and they underestimate the power of the outside world and what effect it may have on the Earth. The writer believes human capabilities will not win against the odds; therefore, natural forces will prosper.As a conclusion, after the changes of the narrator have been explained and how these changes reflect the writers concerns for humanities future, I can say that the narrator went from a normal life of a man living on Earth to a man with an experience where he had struggled for survival, murdered, eaten scraps from the street and realised many things about mankind which would not be thought about when leading a common and average life in London.

How to Prepare a Sample Answer to Illinois Essay Exam

How to Prepare a Sample Answer to Illinois Essay ExamStudents have the opportunity to prepare a sample answer to Illinois essay exam problems online. Preparing for these exams is very important as many of the duties involved in working in the health care industry require a lot of extra study time and a certain amount of knowledge and practice on your part.Before beginning your research into how to prepare a sample answer to a test for the Illinois Essay Exam, you should consider a few things. First of all, find out what the exact format is of the essays that are to be required to pass the written portion of the exam. There are several different formats of essays that must be filled out before passing. There are 'signature' samples, which are used to train employees of government agencies in how to fill out and prepare their own exam.A sample answer to a sample essay will often be one that includes an overview of the main points of the essay. The information contained in a sample answ er will need to be backed up with an explanation of how to apply the points covered in the sample answer. You should also try to do your best to put your points in a coherent manner and proofread your essay if you haven't yet.The format of the test that will be taking place is different for different types of tests. For example, a test given to police officers will include two essay types, which are the police standard essay and the forensic or criminal standard essay. The sample answers to these types of tests will contain answers to some sample questions, and they will usually not contain the same details as the original essay. You should make sure that your sample answers are as close to the essay as possible, and then if you aren't quite satisfied with the final product, you can simply edit your essay to suit the requirements of the exam.Whether you choose to prepare a sample answer to a test for the Illinois Essay Exam yourselfor choose to consult an instructor, there are a few things to remember. In general, the instructors you choose to study with will usually advise you on whether it is a good idea to use a sample answer or to write your own essay. It is also important to remember that you will not know how long it will take you to write your essay, so you might as well be prepared now.Even if you have spent some time preparing your sample answer to the Illinois Essay Exam, there is no way of knowing if it will work or not. While these types of essays are designed to be easy to write, there are some things that you will want to keep in mind, such as how to back up the information in your essay.Although a sample answer to an essay exam will help you out in this case, you may still find that it is not adequate enough to pass the exam on your own. The best way to get a better understanding of what to expect from a written examination is to go through a sample essay for yourself.

Experiment Newtons Second Essays

Experiment Newtons Second Essays Experiment Newtons Second Essay Experiment Newtons Second Essay Follow the instructions given above for each run, and record the values of the masses and the experimentally determined acceleration into the excel spreadsheet. Print out one or two typical graphs to include in your laboratory report. V). Measuring acceleration for MM MI constant, with different values of MI and MM 1. Choose initial values of MM and MI of 45 and 35 g respectively. Run the experiment, analyze ten velocity vs.. Mime graph, Ana determine ten acceleration. Record these results into a second excel spreadsheet, along with the values of MI and MM. 2. To obtain a total of five runs, increase each mass by 40 g, rerun the experiment, and record the results. The mass difference should remain the same. Thus, MI will take on values of 35, 75, 1 15, 155, and 195 g, while MM should have the values of 45, 85, 125, 165, and 205 g. VI). Analysis of the Results 1. Theory predicts that the acceleration is given by the net force divided by the total mass (see equations 4 and 5). Now, you should compare your experimentally determined acceleration with the theoretical prediction. To determine the theoretical prediction, create three new columns in the excel spreadsheets: one for the net accelerating force (MM -MI)g, one for the total mass (MI + MM), and one for the theoretically predicted acceleration: Acceleration = (Net accelerating force)/total mass 2. Create another column for the percent difference between the experimental and theoretical values of acceleration. 3. Another way to compare experimental and theoretical results is to plot the net force FINE vs.. The experimental acceleration. Equation (5) indicates that this should e a straight line with slope equal to the total mass. For the results obtained in part V, with the total mass constant, plot FINE versus experimental acceleration, and fit the graph with a straight line. Compare the slope of the line with the actual total mass (. 200 keg). What is the percent error? Print out this graph and include it in your laboratory report. 4. Theory predicts that when the net force is constant, the acceleration will vary inversely with total mass (see equation 5). For the data obtained in part V, with the mass difference held constant, plot the experimental acceleration versus mass. Approximate the data with a power law fit (y = c x n). Record the best fit values of c and n, and compare them with theoretical predictions based on equation 5. W). Include the Answers to These Questions in Your Laboratory Report 1 . How does the acceleration depend on the net accelerating force when the total mass is constant? 2. How does the acceleration depend on the total mass when the net force is constant? 3. What sources of experimental error most likely caused the differences you found Detente ATX Ana a I H WI) Clean up the area around you; put away the equipment and shut down the computer.

Determining Late Work and Makeup Work Policies

Determining Late Work and Makeup Work Policies Late work is a teacher housekeeping task that often causes a classroom management nightmare for teachers. Late work can be especially difficult for new educators who do not have a set policy in place or even for a veteran teacher who has created a policy that just is not working. There are many reasons why makeup or late work should be allowed, but the best reason to consider is that any work that was deemed important enough by a teacher to be assigned, deserves to be completed. If homework or classwork is not important, or are assigned as busy work, students will notice, and they will not be motivated to complete the assignments. Any homework and/or classwork a teacher assigns and collects should support a students academic growth. There may be students returning from excused or unexcused absences who will need to complete makeup work. There also may be students who have not worked responsibly. There may be assignment completed on paper, and now there may be assignments submitted digitally. There are multiple software programs where students may submit homework or classwork. However, there may be students  who lack the  resources or support they need at home. Therefore, it is important that teachers create late work and make-up work policies for hard copies and for digital submissions that they can follow consistently and with a minimum of effort. Anything less will result in confusion and further problems. Questions to Consider When Creating a Late Work and Makeup Work Policy Research your schools current late work policies. Questions to ask:Does my school have a set policy for teachers concerning late work? For example, there might be a schoolwide policy that all teachers are to take off a letter grade for each day late.What is my schools policy concerning time for makeup work? Many school districts allow students two days to complete late work for each day they were out.What is my schools policy for making up work when a student has an excused absence? Does that policy differ for an unexcused absence? Some schools do not allow students to make up work after unexcused absences.Decide how you want to handle collecting on-time homework or classwork. Options to consider:Collecting homework (hard copies) at the door as they enter the class.Digital submissions to a classroom software platform or app (ex: Edmodo, Google Classroom). These will have a digital time stamp on each document.Ask students have to turn homework/classwork into a specific location (homew ork/classwork box) by the bell to be considered on time.Use a timestamp to put on homework /classwork to mark when it was submitted.   Determine if you will accept partially-completed homework or classwork. If so, then students can be considered on time even if they have not completed their work. If not, this needs to be clearly explained to students.Decide what type of penalty (if any) you will assign to late work. This is an important decision because it will impact how you control late work. Many teachers choose to lower a students grade by one letter for each day that it is late. If this is what you choose, then you will need to come up with a method for recording the dates past deadline for hard copies to help you remember as you grade later that day. Possible ways to mark late work:Have students write the date they turn in the homework on the top. This saves you time but could also lead to cheating.You write the date the homework was turned in on the top as it is turned in. This will only work if you have a mechanism for students to turn in work directly to you each day.If you wish to use a homework collection box, then you can mark the day each assignment was turned in on the paper when you grade each day. However, this requires daily maintenance on your part so that you dont get confused. Decide how will you assign makeup work to students who were absent. Possible ways to assign makeup work:Have an assignment book where you write down all classwork and homework along with a folder for copies of any worksheets/handouts. Students are responsible for checking the assignment book when they return and collecting the assignments. This requires you to be organized and to update the assignment book each day.Create a buddy system. Have students be responsible for writing down assignments to share with someone who was out of class. If you gave notes in class, either provide a copy for the students who missed or you can have them copy notes for a friend. Be aware that students have to on their own time copy notes and they might not get all the information depending on the quality of the notes copied.Only give makeup work before or after school. Students have to come to see you when you are not teaching so that they can get the work. This can be hard for some students who do not have the time to come before or after depending on bus/ride schedules.Have a separate makeup assignment that uses the same skills, but different questions or criteria. Prepare how will you have students makeup tests and/or quizzes that they missed when they were absent. Many teachers require students to meet with them either before or after school. However, if there is an issue or concern with that, you might be able to have them come to your room during your planning period or lunch to try and complete the work. For students who need to make up assessments, you may want to design an alternate assessment, with different questions.Anticipate that long-term assignments (ones where students have two or more weeks to work on) will take much more supervision. Break the project up into chunks, staggering the workload when possible. Breaking up one assignment into smaller deadlines will mean that you are not chasing a large  assignment with a high percentage grade that is late.Decide how you will address late projects or large percentage assignments. Will you allow late submissions?  Make sure that you address this issue at the beginning of the year, especially if you are going to have a research paper or other long-term assignment in your class. Most teachers make it a policy that if students are absent on the day a long-term assignment is due that it must be submitted the day that student returns to school. Without this policy, you might find students who are trying to gain extra days by being absent. If you do not have a consistent late work or makeup policy, your students will notice. Students who turn their work in on time will be upset, and those who are consistently late will take advantage of you. The key to an effective late work and makeup work policy is good recordkeeping and daily enforcement. Once you decide what you want for your late work and makeup policy, then stick to that policy. Share your policy with other teachers because there is strength in consistency. Only by your consistent actions will this become one less worry in your school day.

Is Justice for All Possible in America Research Paper

Is Justice for All Possible in America - Research Paper Example The civil war paved the way for slaves to be freed so that they receive just and equal treatment; while the feminist movement has been slowly working towards changing the way women are viewed in the home and at the workplace (Kessler, 304). The Gay-Pride movement has been fighting for the acceptance of gay and lesbian people and has been gaining acceptance slowly. Inclusion of Different Groups The laws of a state or country are developed in order to provide a fair and just treatment to all citizens. An important issue that needs to be considered is the definition of the term ‘citizen’. Historically, women, slaves and the lower classes have rarely been considered as citizens, and the rights of these groups have not been considered when evaluating the extent to which the legal system is just. This means that often, even the most effective of justice systems did not represent a large portion of humans living in the country (Schmidtz, 110). Before the civil war, the inhuman treatment of slaves and other people of color was not addressed by the justice systems; and for a long time, women suffered in the workplace and at home because they were deemed inferior. Homosexual persons still find it difficult to gain acceptance in some parts of the country; and find it difficult to enter the army or share a bond of matrimony in some states. Although American laws restrict the unjust treatment that can be meted out to minority groups; this does not ensure that implicit forms of discrimination against minorities have been dealt with. From a philosophical perspective, minorities often do not experience just treatment from the majorities even in America. Kessler (174-176) provides various examples of how the well... Although American laws restrict the unjust treatment that can be meted out to minority groups; this does not ensure that implicit forms of discrimination against minorities have been dealt with. From a philosophical perspective, minorities often do not experience just treatment from the majorities even in America. Kessler (174-176) provides various examples of how the well meaning individuals of minority status are discriminated against under the guise of concern for them. He also raises concern about the manner in which ‘Affirmative action programs’ are carried out. The often cited rationale behind these programs is that they provide compensatory justice to groups that have been denied opportunities in the past (Rawls, 160). While these programs report admirable growth and development for members of minority groups, in principle they are unfair to Caucasian males who are less likely to be chosen when all other factors are equal.Issues in Providing JusticeInstances like the one cited above highlight the limitations in providing justice to all. One central issue is that the concept of justice and the manner in which it is practiced is heavily influenced by the perspective, opinions and principles of individuals and groups. Groups that are considered ‘different’ are rarely afforded an equal status with others as it is believed that this would be ‘unjust’ to all concerned. This argument has been used to keep individuals of homosexual orientation out of the military, rarely targeted as effectively.

Politics (the founding fathers) Essay Example | Topics and Well Written Essays - 1500 words

Politics (the founding fathers) - Essay Example They attempted hard to erase the concept of elitism and worked hard to bring equality in the nation. America through the enlightenment achieved great homogeneity and unity. They committed the entire nation to a single language unlike the Europeans. This homogeneity that was generated out of the enlightenment became the greatest strength of America and founded the base for what it is now. The powerful dreams of the American Enlightenment paved the way for America's independence. This alone created the basic principles of the American Government. The enlightenment concepts made people understand that a ruler or a government needs to strictly adhere to the higher laws of the republic. Political geniuses like Thomas Jefferson, Thomas Paine, Alexander Hamilton, Samuel Adams, John Adams, and James Madison successfully built up a government that was supported by the people of the republic. These founding fathers were able to put the foundation of such an unconquerable kingdom that is still keen in protecting the natural rights of man. They made lasting impacts on the democracy of America. The encouraging ideas of the classical writings and the atmosphere that helped people develop a craze for wisdom and knowledge were the major feature of the enlightenment period. Developments started putting in the fields of science, religion, and politics and thinkers supported the entire process with their exploding thoughts. Thomas Paine's "Common Sense" and Thomas Jefferson's "Declaration of Independence" were some of the outcomes of the radical Enlightenment assumptions. Thomas Paine's "Common Sense" was one of the results of the enlightenment period. The pamphlet that was published during the American Revolution stimulated the revolution and criticized the British rule harshly. The thoughts of the pamphlet became extremely popular and echoed in the minds of the American citizens. Paine gave the copyright for Common Sense to the states, thereby becoming the greatest volunteer of the enlightenment movement. Thomas Jefferson's "Declaration of Independence" is another written proof of the enlightening thoughts of the period. â€Å"Declaration of Independence† which is the most important reform of American history said that the Thirteen Colonies were independent of Great Britain. Thomas Jefferson, the author of the declaration has clearly stated the reasons for the separation from the British power. This â€Å"Declaration of Independence† is the ultimate reaction of the enlightenment period that earnestly sought freedom from the powerful hands of the British Empire. It is the written form of the desire of the early Americans. The thirst for independence that developed through the ideas of the enlightenment thinkers culminated into the United States Declaration of Independence. The philosophical background of the â€Å"Declaration of Independence† is nothing but the spirit of republicanism that was born during the enlightenment period. Repu blicanism or the basic framework of liberty is the core of the enlightenment philosophy. George Washington’s name can never be omitted if we speak about the history of democracy in the United States. George Washington had in his hand the choice to make America a democracy, dictatorship or kingdom. More than thrice he had the

The Makeover Beauty Salon Marketing Essay

The Makeover Beauty Salon Marketing Essay Introduction The Makeover Beauty Salon is a beauty salon that aims at rendering maximum customer satisfaction by providing the best service, using high quality products, and building a pleasant environment at an affordable price, to meet the needs of customers of all social status. I am the owner of The Makeover Beauty Salon and I perceive an unsatisfied customer need for a low-cost salon that provides maximum flexibility and great customer attention. Using this strategy, The Makeover Beauty Salon will gain much reputation and create long-term relationships with its customers. The Makeover Beauty Salon is the only area salon to be online and fully automated and will have the most aggressive marketing campaign of any other area salon. The Makeover Beauty Salon will target two different market segments: Youngsters will typically make up 70-75% of the clientele.   Young mothers with children.   http://www.bplans.com/hair_salon_business_plan/images/bc49aab41b914ef99dca65af1ff71a82.png Future Opportunities The main segment of the population that is targeted by the salon is the younger generation, which is the youth. It has been noticed that adolescents like different and new looks, which are apart from others. They like to look very special and The Makeover Beauty Salon has all the means to satisfy the needs of the main targeted group. This opportunity will be researched and developed on a trial basis. For example, every weekend, people can go to the salon and i will do their makeup or hair. If successful, it could become a major new source of income without creating the need for additional staff or production space. The management team of The Makeover Beauty Salon I will be the only manager of the salon. I will have as assistant, Miss Shazia. The latter takes the responsibility of supervising the workers when I will not be present at the salon. Miss Shazia has a degree in management of salon and she has two years of experience from another salon. I have also appointed two caretakers, Mrs Aisha and Miss Dolly, who will take care of customers children when the customers will be pampering themselves. Growth opportunities improve employee retention within our industry. The salon acknowledges the need for growth of the individual. II The Business The company After a tedious search for a suitable place for the salon, finally one was found at the centre of the island. The location of the salon would be perfect, as it can welcome customers from all over Mauritius. The exact location is in the centre of Curepipe. The recently completed highway in the surrounding offers  hundreds of thousands of local residents, shoppers from outside the area, and travelers that use this new highway.  With this high concentration of customers there  is no big and sophisticated salon in the locality. This is one of the main advantages of opening the salon at that particular location. Services and products offered The Makeover Beauty Salon is considered an innovating beauty salon which offers a wide range of services that include: Hair:  cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, and waving Nails:  manicures, pedicures, polish, sculptured nails Skin Care:  European facials, body waxing, massage Makeup: bridal makeup, casual makeup, formal makeup, amongst others Service is offered on a walk-in basis or by appointment. The Makeover Beauty Salon will emphasize a customer-centric service where the customers needs are always the priority. The Makeover Beauty Salon will also sell hair care products, which is forecasted to account for about 15% of sales. These professional-quality supplies will include shampoos, conditioners, brushes, combs, and other styling aids. Company Overview The Makeover Beauty Salon is located in Curepipe and will offer affordable priced, convenient hair styling. The Makeover Beauty Salon will accept walk-ins as well as appointments for the entire family. The salon will grow its market share based on superior customer attention. The Salon is a family hair salon, also known as a quick hair salon and this new salon has everything to set up a new path and disguise people in an unexpected way. It is owned by Miss Chellen, who has recently returned from the United States, with innovative ideas, after advanced studies about the fashion and makeup line, and also in beauty salon management. Company Ownership The Makeover Beauty Salon will be entirely owner by me. I have done a degree in Beauty Salon management and a degree in General Cosmetology in the United States. I also worked in a salon for more than 5 years there. I have a very friendly approach in the salon and when I am tutoring. Salons motto: The trend begins here Vision Mission The Makeover Beauty Salons vision is to create a harmonious, productive, and profitable salon environment, supplying the community with Avon cosmetology. The mission statement is very clear: The Makeover Beauty Salon has been established to set a new path in the beauty line by providing an exceptional service which aims at satisfying people of all age. Through its services, the salon aims at exceeding customers expectations. Objectives To cater for the fast changing trends of makeup and hairstyles. To make people look more special and different from others. To supply services and products that enhances our clients physical appearance and mental relaxation. Keys to Success Set up the salon in a location easily accessible to everyone. The environment should be very appealing, friendly and relaxing. Try to be as innovative as possible in styles. Dare to try something new. Aim at complete customer satisfaction by offering the best service at affordable prices. The Makeover Beauty Salon can best be described as presently being in the business of cosmetology, education, and wellness. In recent times our key strengths have been customer service. The Makeover Beauty Salon will use automation to keep hold of clients. According to studies, it takes 3 times the amount of effort to attract a new client than the effort to retain a satisfied client. at present, 10% of all salons are automated. in the vicinity, 3 salons are automated and none use the technology to market and track clients. Automation is a key to growing and maintaining our target market. Goals and Objectives It is the goal of The Makeover Beauty Salon to provide the community with an institution of cosmetology that targets all socioeconomic standings and is a model for the industry nationally. Startup Summary After several months of search for a salon to purchase, the owner decided to start a salon from the ground up. The Makeover Beauty Salon will incur the following start-up costs: Computer with point of sale terminal. Computer with printer for back office. Five cutting stations, each station requires a barber chair, cabinet, large mirror, blow dryer, curling iron, electric razor, several pairs of scissors, spray bottle, two sided mirror, and assorted combs and brushes. Desk for reception area. Three couches for the reception area. Display shelf for sale of retail products. Assorted plants. Assorted toys for the children. Legal fees for business formation and generation/review of contracts. http://www.bplans.com/hair_salon_business_plan/images/6ff2aec4851d460cb0a964e4122e4fa2.png Startup funding Start-up Expenditure to Fund $2000 Start-up Assets to Fund $104,000 Total Funding Required $106,000 Assets Non-cash Assets from Start-up $8,450 Cash Requirements from Start-up $89,720 Additional Cash Raised $0 Cash Balance on Starting Date $89,720 Total Assets $98,170 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $40,000 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $40000 Capital Planned Investment Chellen $100,000 Investor 2 $0 Other $0 Additional Investment Requirement $0 Total Planned Investment $100,000 Loss at Start-up (Start-up Expenses) ($1,100) Total Capital $98,900 Total Capital and Liabilities $104,000 Total Funding $106,000 Start-up Requirements Start-up Expenses Legal $1,000 Stationery etc. $100 Other $0 Total Start-up Expenses $2,000 Start-up Assets Cash Required $89,720 Other Current Assets $0 Long-term Assets $7,000 Total Assets $104,000 Total Requirements $106,000 III Management Team I will be working full time at the Makeover Beauty Salon. She will be in charge of all recruitment and training, purchasing, and retail sales. Apart from the assistant manager and the two caretakers, I will also employ a receptionist to  take care of all of the appointments as well as the people who walk in, and be responsible for the point of sale.  The receptionist will be paid an hourly wage. I even plan to hire some part-time hair stylists during wedding periods and the eves of festivals, which will operate on an hourly/commission basis.   I thought of using a partial commission basis to create incentives for greater customer attention. The better service employees provide to their customers, the greater customer satisfaction will be derived and the more money they will make off commissions. Miss Chellen will be pleased to pay for this type of performance. IV Organizational Structure The organisational structure of The Makeover Beauty The New Looking salon will be like a flat organisation structure. It is supervised closely by the founder. Thus, efficiency is maintained and so is the satisfaction of customers. The salon is structured as follows in the diagram below. Director Children Caretakers Manager of salon Assisstant Manager Part-timers Part-timers Part-timers Diagram 1: This represents the business structure. Intellectual Property The patent license, trademark and copyright agreements have already been applied for approval. V Industry Analysis SWOT Analysis Strengths à ¢Ã¢â€š ¬Ã‚ ¢outstanding location. à ¢Ã¢â€š ¬Ã‚ ¢Well-qualified employees with good hair cutting skills with a wide style collection, and Customer-focused business practices. à ¢Ã¢â€š ¬Ã‚ ¢A wide range of services offered. à ¢Ã¢â€š ¬Ã‚ ¢ Cutthroat prices. Weaknesses à ¢Ã¢â€š ¬Ã‚ ¢As a new entrant to the market, The Makeover Beauty Salon lacks brand equity that many other salons have gained over years of service. à ¢Ã¢â€š ¬Ã‚ ¢Large costs related with a start-up company. Opportunities à ¢Ã¢â€š ¬Ã‚ ¢A steady growing market that is traditionally unaffected by the economic environment. à ¢Ã¢â€š ¬Ã‚ ¢The ability to decrease marginal fixed costs as the customer base grows. à ¢Ã¢â€š ¬Ã‚ ¢Increasing sales opportunities as more people from an individual family visits The Makeover Beauty Salon. Threats à ¢Ã¢â€š ¬Ã‚ ¢Competition from already established salons. à ¢Ã¢â€š ¬Ã‚ ¢A change in traffic patterns as they relate to the mall where The Makeover Beauty Salon is located. The hair styling industry is highly divided with national chains, some of which operates diverse franchises catering to all the market segments, and also including thousands of mom and pop salons that are very limited in scale and services. This makes for an extremely aggressive market that has low barriers to entry and exit. Moreover, the customers of hair styling have considerable control due to the low switching costs they have. However, most companies have tried to pursue only one general strategy in gaining more reputation. The Makeover Beauty Salon is of the view that that it is possible to offer a differentiated service through superior customer service at no greater considerable cost if the right employee incentives are provided. With this strategy in mind, the salons purpose is to boost the number of clients served by at least 30% per year. Target Market The Makeover Beauty Salon will be targeting two different groups of customers, but will lay more emphasis on the youths. It will work hard to distinctly appeal to each of these groups. By focusing on more than one group, the salon is minimizing its risk that in a downturn one group will negatively affect the company. Market Segmentation The Makeover Beauty Salon will target three different market segments: Youngsters will normally make up 70-75% of the clientele, as they are very conscious about looking good, having perfectly trimmed eyebrows and they like to keep changing their styles regularly. Young mothers with children. Most young children are notoriously difficult when it comes to getting haircuts. A family style salon is a more laid-back place that allows the children to play while they are waiting and then will work with the parents in calming the kids nerves when they are ready for their shearing. Target Market Segment Strategy The Makeover Beauty Salon will target each of the two groups separately. The youngsters will be pampered in a very bright, appealing, colorful and attractive atmosphere. Employees will use the latest equipment available with them, which would suit their preferences and with which they will feel at ease. The Makeover Beauty Salon will also  target mothers with children by offering the kids toys to play with while they wait and child-friendly hair stylists. Moreover, children will receive a special rate reflecting the fact that childrens hair grows so fast that it can be costly to keep up with regular cuts, as well as the recognition that it generally takes lesser time to cut a childs hair so it should be naturally less expensive. Competition and Buying Patterns The Makeover Beauty Salon competitors include: Traditional barbers. They do not work on appointments as it offers an open door service. While barbers are willing to give you whatever cut you want, they are generally providing straight forward haircuts, typically on the conservative side. The advantages of a barber are they are low-cost and easy to use. Their disadvantages is often conservative styling capacities, sometimes a long wait as the barber may be an old timer who enjoys to chit chat. Franchised quick salons.   An example of this would be Supercuts or Best Cuts. In essence this is a franchised version of The Makeover Beauty Salon. The advantage of this style is the store will be the same from location to location and some people like this predictability.   Independent salons. These salons typically focus on a specific niche and do not serve a large group of customers. The advantages to these could be an independent salon that caters for all of your needs. The disadvantage is that because they tend to be more focused, more often than not this type of salon will not offer exactly what  customers are looking for. Competitive Edge The Makeover Beauty Salon aims to be very different from the beauty salons which offer only one or two services. From surveys, it has been concluded that customers often get frustrated as they have to get their hair done at one place and facial and makeup done at another place. This becomes very annoying for clients as they have to travel a lot and it is tiresome as well. Therefore the Makeover Beauty Salon plans to offer all these services under the same roof. As such, clients will be more at ease to make themselves beautiful. There exist several salons that are already proving the same services as the Makeover Beauty Salon, but they charge very high prices which everybody cannot afford as these salons are situates mostly in towns, where high rent have to be paid. Therefore, to attract the maximum number of customers, the Makeover Beauty Salon plans to offer better quality service than the other salons, but at affordable prices so that everyone can afford making then look beautiful, especially the youngsters, as they are the one that the salon is targeting at. Basically the atmosphere prevailing at the Makeover Beauty Salon will be very cozy and relaxing, where clients would love to be pampered. A welcoming drink will be served to clients as they enter the salon they can chose amongst tea, coffee, juice, soft drink. A television will be located in the waiting room and a radio in the hair-drying area, as this may take some time. VI Marketing Plan Marketing Strategy The Makeover Beauty Salon has a very simple marketing strategy: satisfying its clients. Miss Chellen is of the view that when a customer leaves her salon, he/she should have a new look which would be perfect for the occasion the latter would be attending, and the latter should also be representing the Makeover Beauty Salon through his/her makeup and hairstyle the client should be a medium of portraying the salons qualities, service and image. Miss Chellen has no plans to advertise her new salon. According to researches, a satisfied customer is able to influence 11 14 people positively. Therefore, the owner of the salon is of the view that its the satisfied customers that will bring new customers to her salon and her business grows. She has, in her mind, a strategy to reward her potential clients who are able to attract new customer into the salon. Sales Strategy The Makeover Beauty Salon sales approach will be based on exceptionally professional communications with the customer. Normally the quick salons lay emphasis on being quick and inexpensive, often at the cost of customer service. Anytime that a potential customer will talk with someone at the Makeover Beauty Salon, the owner/employee will have an opportunity to impress the customer. Employee training will emphasize seizing these opportunities. The Makeover Beauty Salon will also have the chance to increase sales of its retail hair care products every time it has a customer in the chair. The Makeover Beauty Salon offers interesting discounts on the hair care products for employees to use these products, so that they can explain to the customer about their personal experiences. Additionally, the Makeover Beauty Salon offers a product-based commission structure for the hair care products where they give away the product to the employee for commissions for selling the items to their customers. These personal testimonials and commission structure will allow  the salon to generate good sales from the retail hair care products. Sales forecasts The first diagram above depicts the first years forecast of the Makeover Beauty Salon sales. In the first 4 months, sales will be very steady as the salon will experience new customers, who will get to know about the services that the salon offers. During the subsequent months, an increase in all the services offered is expected, as the customers will be satisfied with the service of the salon. Sales Forecast Year 1 Year 2 Year 3 Sales Youngsters $20,150 $35,260 $41,100 Women with small children $2,015 $3,526 $4,110 Retail hair care products $29,225 $32,975 $40,500 Total Sales $51,390 $71,761 $85,710 Direct Cost of Sales Year 1 Year 2 Year 3 Youngsters $2,600 $4,750 $4,900 Women with small children $260 $475 $490 Retail hair care products $14,500 $26,000 $27,500 Subtotal Direct Cost of Sales $17,360 $31,225 $32,890 VII Operation Plan Facilities The salon will be offering home styling and makeup for brides or any other special weekends, but for that, an appointment is compulsory this should be done at least 3 weeks before the due date. Potential clients will not be charged with the travelling costs. Hours of operation The salon will be open week from 8 am to 5pm on Monday to Saturday. However, on Saturdays and public holidays, it will be opened from 10 am to 1 pm. Employee Training Education Employees will be trained not only in their specific styling duties but in the philosophy and applications of our concept. They will receive extensive information from the owner and be kept informed of the latest information concerning styling and makeup applications through continuous training. Systems Controls A big emphasis is being placed on extensive research into the quality and integrity of our products. They will constantly be tested for our own high standards of effectiveness and professionalism. Cosmetic products costs and inventory control will be handled by our computer system and checked daily by management. Facilities The salon will be offering home styling and makeup for brides or any other special weekends, but for that, an appointment is compulsory this should be done at least 3 weeks before the due date. Potential clients will not be charged with the travelling costs. Hours of operation The salon will be open week from 8 am to 5pm on Monday to Saturday. However, on Saturdays and public holidays, it will be opened from 10 am to 1 pm. Employee Training Education Employees will be trained not only in their specific styling duties but in the philosophy and applications of our concept. They will receive extensive information from the owner and be kept informed of the latest information concerning styling and makeup applications through continuous training. Systems Controls A big emphasis is being placed on extensive research into the quality and integrity of our products. They will constantly be tested for our own high standards of effectiveness and professionalism. Cosmetic products costs and inventory control will be handled by our computer system and checked daily by management. VIII Financial Plan Start-up Funding Start-up Expenses to Fund $1,817 Start-up Assets to Fund $60,600 Total Funding Required $62,417 Assets Non-cash Assets from Start-up $60,100 Cash Requirements from Start-up $500 Additional Cash Raised $0 Cash Balance on Starting Date $500 Total Assets $60,600 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $61,917 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $61,917 Capital Planned Investment Owner $500 Investor $0 Additional Investment Requirement $0 Total Planned Investment $500 Loss at Start-up (Start-up Expenses) ($1,817) Total Capital ($1,317) Total Capital and Liabilities $60,600 Total Funding $62,417 Important Assumptions The following section will detail important Financial Assumptions. General Assumptions Year 1 Year 2 Year 2 Plan Month 1 2 3 Current Interest Rate 10.00% 10.00% 10.00% Long-term Interest Rate 10.00% 10.00% 10.00% Tax Rate 30.00% 30.00% 30.00% Other 0 0 0 Projected Cash Flow The cash flow depends on assumptions for inventory turnover, payment days, and accounts receivable management. Our projected same-day collections are critical, and are reasonable and customary in the salon industry. We do not expect to need significant additional support even when we reach the less profitable months, as they are expected. http://www.bplans.com/hair_salon_business_plan/images/d5e510e0cfe04c2484123f1575a810dc.png Projected Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $277,143 $504,802 $525,337 Subtotal Cash from Operations $277,143 $504,802 $525,337 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $277,143 $504,802 $525,337 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $251,600 $275,200 $279,200 Bill Payments $101,816 $172,090 $181,489 Subtotal Spent on Operations $353,416 $447,290 $460,689 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $353,416 $447,290 $460,689 Net Cash Flow ($76,273) $57,513 $64,648 Cash Balance $20,307 $77,820 $142,467 Projected Balance Sheet of The Makeover Beauty Salon Year 1 Year 2 Year 3 Assets Current Assets Cash $20,307 $77,820 $142,467 Other Current Assets $0 $0 $0 Total Current Assets $20,307 $77,820 $142,467 Long-term Assets Long-term Assets $7,320 $7,320 $7,320 Accumulated Depreciation $1,464 $2,928 $4,392 Total Long-term Assets $5,856 $4,392 $2,928 Total Assets $26,163 $82,212 $145,395 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $11,945 $14,341 $14,968 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $11,945 $14,341 $14,968 Long-term Liabilities $45,000 $45,000 $45,000 Total Liabilities $56,945 $59,341 $59,968 Paid-in Capital $60,000 $60,000 $60,000 Retained Earnings ($1,100) ($90,782) ($37,130) Earnings ($89,682) $53,652 $62,557 Total Capital ($30,782) $22,870 $85,427 Total Liabilities and Capital $26,163 $82,212 $145,395 Net Worth ($30,782) $22,870 $85,427 IX Critical Risk factors Management Risks: It can be considered the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate event or to maximize the realization of opportunities. Risks can come from uncertainty in financial markets, project failures and legal liabilities in the Makeover Beauty Salon. Other potential Management risks may be: Defective products/services. Health and safety incidents. Faulty equipment.(e.g. damaged wires or sockets) Environmental risks (e.g. noise pollution and the use of eco-friendly product) Technological obsolescence. Theft of assets Marketing Risks: Marketing is a risk and you cant go on happily thinking that whatever youre doing is working for the best of the organization. By the time you do so, the market will have shifted from under your feet. Some marketing risks may be: Government action ( pass law to limit the time for using salon till late night) Rival (imitation of ideas is done quickly by competitors) Operating Risks: It is a risk arising from execution of a companys business functions. As such, it is a very broad concept including e.g fraud risks, legal risks, physical or environmental risks in the Makeover Beauty Salon. Other forms of operating risks may be: the type of product received from suppliers the neighbourhood problem which can halt work the defect that hairstyle is not done according to customer wish regulation which employee dont accept culture for where on a day some worker have to leave for prayer Financial Risks: It is basically any risk related with any form of financing. Risk is probability of unfavorable condition; in financial sector it is the probability of actual return being less than expected return for a business company. Intellectual Property Infringement: It is the infringement of an intellectual prop